J.C. Penney’s natural food chain has gone the organic route
Ars Technic article J. C. Penneys has launched a chain of organic stores across the US and Canada, and announced a partnership with organic coffee brand, Eden.
The stores will open this summer in cities across the country, with a goal to serve more than 100,000 customers each day.
The announcement follows a public campaign last year that focused on educating shoppers about the benefits of organic foods and helped to launch organic coffee chains in California, Oregon, and Washington.
“We are proud to announce that we will soon be offering an organic natural foods store in Seattle, Washington,” J.
Crew CEO Doug McMillon said in a statement.
“It’s a first for J. Crew and we’re excited to partner with our customers and partners to help them make informed buying decisions for their families and communities.”
The store will be open from June 18 through July 6.
It is a joint venture with Eden Coffee, which is part of a global natural foods distribution network with brands like Eden Coffee and KFC.
The company was founded in 1997 by two brothers who wanted to create a sustainable company.
C Penneys started selling organic coffee in 2002.
The chain also sells organic clothing, household products, and household appliances.