How to buy natural food stores
The food industry has long been known for its lax enforcement of food safety standards.
Now, as more and more natural foods products are becoming available for purchase, consumers are becoming more savvy about the brands and ingredients they are buying and what they are purchasing.
A recent study by food safety experts at the Food Institute found that consumers are purchasing natural food products with a greater variety of ingredients, a higher price tag and a greater likelihood of finding a retailer that will provide quality and affordable products.
“We’re seeing consumers who want to try a new natural food product, and they want to know that the brand is really made in America,” said David J. Sargent, director of research for the Food Safety and Analysis Council (FSAC), a consumer-focused consumer-advocacy organization.
“They’re buying from natural food brands that are in compliance with the laws and regulations, and it’s creating a lot of consumer confidence.”
The research suggests that the natural food industry is making strides to increase consumer awareness and confidence in the products it offers.
In February, the Food and Drug Administration (FDA) finalized new guidelines for natural food labeling.
The new guidelines are designed to improve consumer awareness of ingredients and promote the health benefits of natural foods.
“I think we’ve reached a tipping point,” said Sargents executive director, Dan DeRosa.
“People are realizing that the brands that they’re buying are more trustworthy and less deceptive.”
In a recent study, researchers at the University of California, Davis analyzed the health and environmental effects of natural food packaging and found that many of the foods featured in natural food store packaging were potentially harmful.
The researchers concluded that natural food labels can play a role in protecting consumers from health risks posed by natural foods and environmental contaminants.
A number of natural product labels on supermarket shelves are now being updated to reflect these new guidelines.
These include Natural Food Brands’ Natural Health, Natural Beauty, Natural Food, Natural Skin, Natural Scent, Natural Teas, Natural Flavors, and Natural Fragrance labels.
According to Sargens research, many of these labels are being updated because consumers are asking for it.
Sargeant, who is also the founder and CEO of the Natural Food Alliance, an advocacy group that promotes the benefits of using natural foods as a diet, said that more and better natural foods labels are needed.
“When we ask people to buy our products, we have to be able to sell it,” she said.
“That’s where labels need to be updated, because people are asking them to buy products that are safe and nutritious.”
Some natural food retailers, like Whole Foods Market, Whole Foods Markets, and the Organic Valley, are also updating their labels.
However, many more natural food manufacturers are not.
“It’s been hard to get the natural foods industry to update their labeling,” Sargant said.
The Food Institute’s research found that natural foods consumers are less confident about the health risks associated with their products, and that consumers who are unsure of the source of the ingredients used in their products are less likely to buy them.
“The industry is not addressing the issues,” said DeRoses executive director of marketing and partnerships, Kevin Sorenson.
“There’s been a lack of transparency and awareness of the natural products label, and we’re seeing that with a lot more brands that have not updated their labels as much as they need to.”
In January, Natural Health released a list of brands it believed were in violation of the new labeling guidelines.
According to the Natural Health report, most of the brands listed on the list are based in Asia, Africa, and Latin America, and many are manufactured in China, Mexico, or the United States.
Sorensson said the Natural Healthy list was developed to give consumers information about natural food safety and ingredients.
“This report is a call to action, and consumers need to know what is in their natural food,” he said.
Sargents research found several natural health labels that are not being updated.
The Natural Health list includes Natural Health Natural Foods, Natural Care Natural Health and Natural Health Nutrition, Natural Foods and Natural Nutrients, Natural Products and Natural Nutrition, and other brands that the Natural Consumers Coalition (NCCC) has labeled as “natural food products that have been manufactured outside the U.S.”
The NCCC has long called for the natural health label to be added to natural food retailer labels, because natural health products have proven to have many of health benefits.
“There are a lot, a lot fewer natural food businesses in the U